The sponsorship tactics for the Musselman Tri could have been lifted straight from Kids as Customers, in which James McNeal classifies juvenile nagging tactics into seven major categories.
The website is purring. I've got a Bike Coordinator, Run Coordinator, Safety Coordinator, and probably a Coordinator Coordinator working away at raceday strategies.
Getting sponsors. Yes, the task every race director looks forward to. If, that is, your favorite word to hear is, "No." This assumes you actually get any word at all in response to your ...
I have made small in-roads toward learning what it means to serve others, but have not done as much as I should. The Musselman Triathlon is a chance to give something back. But to whom, and how?
In 1997 I entered my first triathlon in Lititz, Pennsylvania. This is the same triathlon that lost its support from the local fire department in 2002 due to an unfortunate association with Harry ...
Race directors, and prospective RDs, we're starting a series on the sorts of things you'll face producing multisport events. This is a very well written diary authored by an ambitious, successful ...
